“If you don’t step forward, you will always be in the same place.”
“If you don’t ask, the answer will always be no.”
“If you don’t go after what you want, you’ll never have it.”
Who is Erwin Korst?
I’ve been hailed as the health and fitness industry’s premier sales expert and management consultant, renowned for my incredibly positive, engaging, and inspiring attitude. Boasting three decades of global fitness acumen, I excel in matching customers with the perfect solutions, drawing from a wealth of personal experience. My forte lies in empowering fitness operators and suppliers worldwide to propel their businesses into the future and navigate the hurdles that impede growth.
My journey has spanned approximately 20 years in B2C environments, where I’ve held various directorial positions at leading enterprise fitness operators, including HealthCity, SportCity, FitforFree, and Fitland. A decade spent in B2B environments, holding executive positions at (digital) fitness suppliers like Les Mills, Xplor Technologies, and Funxtion, supplemented this.
My multifaceted experience over the last 30 years, straddling the operator, supplier, and digital/tech domains, alongside a vast health and fitness network of about 8500 connections, has positioned me as a valuable asset, deeply intertwined with Europe Active.
Renowned for my prowess in sales and communication, I’m equally celebrated for my vibrant enthusiasm, passion, positive outlook, optimism, decisiveness, and energetic multitasking abilities, all underpinned by a keen sense of self-awareness.
I’m also the author of “Sales and Sales Management for the Fitness Industry,” a testament to my dedication and expertise in the field.
What does the Health & Fitness Industry say about Erwin?
“It is a pleasure to know Erwin, I can confidently say that he is not only a confidant but is certainly an exceptional fitness and health professional. His extensive knowledge on both the supplier and operator side makes him truly unique in Europe. Erwin’s network is immense and I am happy to be part of it. Working with him has always been on a basis of pleasure and trust in communication, but one thing is certain, Erwin gets things done and nothing stops him from getting things right for the customer. Erwin not only has a lot of knowledge but is also incredibly passionate about everything he does.”
“Erwin is an extraordinary force of knowledge, charm, and professionalism. His enthusiasm for the fitness industry is absolutely infectious, and he excels at discovering groundbreaking solutions for health club operators.
I’ve had the privilege of witnessing Erwin in action during countless customer sales meetings, and he possesses a remarkable talent for attentively listening to their needs and collaborating seamlessly with his team to devise game-changing solutions. Not only does he effortlessly conquer their challenges, but he also has a knack for streamlining their entire business process, catapulting them to an entirely new level of efficiency.
Erwin’s brilliance extends beyond the confines of the boardroom, as he effortlessly captivates and entertains while enjoying a beer. It comes as no surprise that he commands immense respect within the fitness industry. Prepare to be astounded by Erwin’s unparalleled expertise and his unwavering passion that is sure to leave a lasting impression!”
“I met Erwin as the head of business expansion and development for a software company specialized in the fitness sector. But from the first moment I discovered much more in him than a great commercial person. Throughout the entire duration of the project, Erwin was a strategic partner absolutely committed to us. He is always focused on creating value for the client through a holistic vision of the business and the industry. He helped us in our digital transformation process and leveraged technology to overcome the crisis that the pandemic caused in the Fitness industry, leaving us stronger and better prepared.”
“We have worked with Erwin and it’s been a great pleasure, hi has always been available and proactive to help us improve our business.”
Having known Erwin for quite some time now, I can confidently say that he is an exceptional fitness and Health professional. His extensive global knowledge and cross-sector experience, particularly in Europe, truly sets him apart. Erwin possesses a remarkable ability to navigate the intricacies of various fitness markets and adapt his expertise to different cultures and trends. Erwin is not only highly knowledgeable but also incredibly passionate about the industry, always staying up-to-date with the latest industry trends. Naturally friendly and approachable by nature makes him a pleasure to collaborate with, inspiring those around to strive for excellence. I have no doubt that Erwin’s expertise, combined with his strong interpersonal skills, will continue to make a significant impact in the fitness industry on a global scale. A great lateral thinker and industry leader that I’m proud to call a friend.
“I have known Erwin for 15+ years, a consummate professional. NLP-schooled, great company references, and respected in the world of fitness.”
“I have known Erwin for 15 years, whether I encounter Erwin at international events, or as a customer or supplier partner, I always see him with the same enthusiasm, passion, and positivity, and is always open to helping each other. He is a great professional & connector with a deep knowledge of the fitness industry. Erwin would be a great asset to a brands looking for a sophisticated approach to sales and international international business development.”
“Erwin is the most experienced sales director in the fitness sector. He has built up years of experience and achieved success at leading chains such as Basic-Fit, SportCity and Fitland. He is also an expert in personal training; he was co-responsible for LAPT as development director at the HDD GROUP and owner of a premium PT studio. His knowledge and experience are also strong in the field of digital fitness and systems. All this together makes him the ultimate “Swiss-army knife” or a jack-of-all-trades with exclusive coaching skills on every level!”
“I have worked with Erwin on several international projects and would recommend him highly to anyone. His knowledge of the fitness industry is very wide and always adds value to each project he enters.”
“We first worked together almost 30 years ago and we haven’t lost sight of each other since. Erwin is a professional in the international fitness industry with an extensive track record on both the operator and supplier sides. He is a real networker and a great team player. In addition, his expertise, passion, enthusiasm and reliability make him an ideal partner to collaborate with on future projects.”
“I especially recommend cooperation with Erwin, who is one of the most experienced experts in the fitness industry, I have ever known. He specializes in the fitness business and offers the highest quality consulting supported not only by theory but also by practice. As a growing business and managing product department, our discussions and dialogues about the fitness business especially (personal training and omnichannel products) helped me to make the right decision. As a person, Erwin stands out for his professionalism, commitment, and huge knowledge of the fitness industry.”
“I know Erwin as an experienced professional in the international fitness industry with broad knowledge and an extensive network. Erwin is always involved, gives useful tips and is genuinely interested in helping you grow your company to the next level.”
“It’s clear from the first few minutes with Erwin how passionate he is and his knowledge about the Health and Fitness sector is outstanding.
I got to know Erwin during his time with FunXtion and he was great to work with – taking the time to understand what we needed as an operator and what solutions he could offer.”
“I have always enjoyed working with Erwin, as he is really an industry veteran with a great forward thinking mindset. I especially appreciate his reliability and am looking much forward to continue our great partnership!”
“Erwin is a talented sales professional, with a unique ability to articulate a development strategy, build meaningful internal and external stakeholder relationships and execute to a well-defined plan. He is passionate about delivering value for customers, but equally considers how to maximize profitability and growth for the company that employs him. Beyond sales, Erwin has a demonstrated track record for identifying and courting commercial development opportunities. He supported a number of due diligence efforts, and again leveraged his innate ability to build strong partnerships to manage through periods of intense pressure. Beyond Erwin’s technical skills, he is an empathetic leader whose energy is contagious. He fosters a positive working environment where colleagues can be authentic and collaborative to achieve common goals. Erwin leads with integrity at all times, and often acted as a trusted sounding board for me and other senior leaders when solving mission-critical business challenges.”
“For more than 15 years we have not only worked together, but have gotten to know each other from different roles in this wonderful Fitness Industry. I always admire Erwin for his enthusiasm, passion and positivity. A unique networker and with his knowledge, expertise and goodwill factor he opens every door closed to many. Someone who is always ready to help and I am happy to have him in my close network. Erwin is an asset to any company looking to grow.”
“I had the pleasure to work with Erwin for several years as a partner company. He is a great professional with a deep knowledge of the fitness industry and with great skills to lead teams. His strategic vision makes him a good negotiator to accomplish win/win agreements with third parties.”
“I have had the privilege of knowing Erwin Korst for over a decade, and I can confidently say that he is one of the most passionate and knowledgeable professionals in the Health & Fitness industry. Erwin’s expertise is not just limited to concepts and digital technology; he also has a deep understanding of the industry from both an Operator and a Supplier perspective. Health & Fitness clubs in the EMEA market would greatly benefit from his insights, helping them enhance their operations and customer experiences.
Erwin’s commitment to staying ahead of industry trends is truly commendable. He also possesses an exceptional ability to connect with people and has successfully worked with a variety of enterprise organizations. His vast network and keen insights into the market makes him a valuable asset in any professional setting, and an ideal choice for any global distributor seeking expertise in this region.”
“Erwin is great to work with. He is a wonderful connector and a highly professional business development executive.”
“I have known Erwin for many years through his attendance at my events both as a fitness operator and supplier. He is one of the most established and respected individuals in the fitness industry and an asset to any organisation.”
“I’ve been on the sidelines applauding Erwin most of my professional career.
Erwin Korst stands out as a paragon in the fitness and wellness realm. With decades of rich experience, he masterfully bridges the gap between fitness and wellness technology and its users. His expertise in sales, relationship-building, and digital transformation is unparalleled. Erwin’s innate ability to simplify the intricate makes the complex world of technology accessible to all. His leadership is professional and personal, adding a delightful human touch to every interaction. As an industry veteran, Erwin’s insights and strategies are invaluable. As a leader, Erwin is a magnet for phenomenal human capital. Erwin is the go-to expert for brands seeking a dynamic and knowledgeable consultant or executive. The upshot – he’ll always deliver, and he’ll always deliver with a smile.”
“When setting up EuropeActive’s high-level industry advisory boards beginning in 2020 and 2021, I had the great pleasure of working with Erwin on establishing the President’s Council for Suppliers, Digital & Tech. Erwin has a unique combination of talents, which are beneficial to our field, bridging the more traditional parts of our industry with digital and tech actors, and combining a remarkably extensive network across the sector with experience-based professional insight. This was a significant asset for us when bringing key industry actors together for the President’s Council, as well as for our new and growing fit-tech community and advisory group on digitisation of T20.”
“I have had the pleasure of working with Erwins during the tender of a new membership management system, during which time he worked as Vice President Enterprise Sales in one of supplier company.
I was impressed of the quick answers and deep analysis which Erwin made according to our needs. He provide professional consultation and open communication about possible risks, and process. It is obviously that for him customer needs and experience is in first place and he would do everything to meet the client’s needs.”
“Erwin is a ‘stand-out’ in our industry and is both knowledgeable and well-respected.”
“Erwin has a remarkable network in the European Fitness industry. His widespread experience opens doors to everyone you want to talk to.”
“Erwin is an industry veteran with a decade of experience within the fitness, wellness, technology sector. Having worked for one of the worlds largest fitness operators he has a broad network in operations, relationships with distributors and suppliers in EMEA. His years working with best-in-class software companies highlights his acumen in providing solutions as a consultant to Health & Fitness clubs in the EMEA market. In many roles he has focused on assisting the digital transformation of global companies focusing on sharing his deftness in sales, training and managing teams. He will be an asset to many organisations with this breadth of specialised experience.”
“I have known Erwin since early 2010. Worked together in various ways since then. What makes Erwin unique and what he excels at every time is the energy he adds to every project and company. And, above all, brings people into connection with each other. Always giving more value than he asks for.”
“Erwin is a professional in the international fitness business with an extensive track record both on the operator and supplier side. He is a true networker and a great team player who knows how to effectively balance the ‘work-hard/ play-hard’ equation.”
“Throughout my extensive 28+ years in the Global Fitness, Health, and Wellness Sector, I have consistently operated as a hands-on Fitness Professional, delivering GroupEx and Personal Training Services with a focus on direct customer engagement. However, the emergence of the COVID pandemic compelled our Sector to confront a new reality. We were compelled to adapt and cater to customer demands, prompting us to prioritize meeting our clientele at their point of need. Enter Erwin Korst: a game-changer in our industry, seamlessly integrating technology to create a distinctive customer experience both within and beyond our traditional physical facilities. Erwin’s innovative technological solutions have not only broadened our business scope to cater to customer demands promptly and conveniently but have also significantly elevated the overall customer experience, resulting in substantial growth in both gross and net income for Club/Studio Operators.”
“I worked with Erwin on finding the best solution for our business regarding digital platform offering, customer engagement, customer retention and additional revenue lines opportunities. He has a broad spectrum of expertise with impressive experience, excellent business references and connections. Erwin’s ability to provide solutions including customised and outside of the box options has resulted in creating an exciting shift in the approach and final proposition. He is clear and decisive as well as flexible, open minded and innovative. I envisage working with him on future projects.”
Facts about me
30
30 years of experience in the Health & Fitness Industry where I have worked on the supplier side, operator side, tech side and even owned my own Boutique club
100+
100+ businesses I have worked with. Directly and indirectly I helped them grow and reach their goals.
1
I have written a book, which is a practical basic book for fitness and sports professionals focussing on sales and sales management.
8500+
I have about 8500 connections worldwide resulting in a wide network of professionals in the Health & Fitness Industry.
Professional Expertises
With 30 years of experience, I now work as a contractor, consultant, and coach to help businesses and professionals in the health and fitness industry.

Contractor
As a contractor, I focus on helping suppliers in the Health and Fitness Industry expand and grow their B2B businesses in EMEA, UK, and the US.
Consultant
As a consultant, I focus on helping Operators in the Health and Fitness Industry grow their business for the future and overcome obstacles that slow business down.


Coach
As a Coach, I focus on helping Professionals in the Health and Fitness Industry in their personal growth and becoming excellent in communication and sales.
Clients

VP Sales International – Sport Alliance

Presidents’s Council Digital & Tech and T20 Fittech Advisory Group: Europe Active

International Ambassador – Fitness KPI
Get in touch with Erwin
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